About the studio
Hartwell Studio is a London-based design practice working at the intersection of fashion, beauty, and editorial. Founded by Ines Hartwell in 2014, the studio is known for its restraint, its love of paper stocks, and a refusal to chase trends.
We work on fewer projects at a time and we work slowly. Most of our engagements span six to twelve months and end with both a brand system and a printed monograph.
Services
Selected work
Maison Lune u2014 Fashion brand
Alba Beauty u2014 Identity
The Paper Annual u2014 Editorial
Stoke & Pine u2014 Cafe brand
Industries
Team
IH
Ines Hartwell
Founder, Creative Director
NB
Nora Bell
Senior Designer
FA
Felix Adler
Print Lead
Client reviews
★★★★★
February 2026
A masterclass in restraint. Every detail of our launch u2014 invitations, lookbook, website u2014 was held to the same standard.
★★★★★
December 2025
Ines is the rare creative director who makes the strategy meeting more interesting than the design review.
★★★★☆
June 2025
Slow, deliberate, and worth every penny. Plan around their pace.