Casa Madera is a small studio in Roma Norte, founded by Diego Madera in 2017. We work with restaurants, hotels, mezcalerías, and lifestyle brands — places where every detail of the experience is part of the design.
Our process always starts on the ground: we eat at the restaurant, sleep at the hotel, talk to the staff. Brand identity follows hospitality, not the other way around.
North & Co. is a Brooklyn-based design studio founded in 2018 by Mara North and a small group of senior designers from agencies like Pentagram and Mucca. We work primarily with early-stage founders, mission-driven brands, and cultural institutions to build identity systems that feel inevitable rather than designed.
Our process is collaborative and research-led. We spend the first weeks of every engagement immersed in the business — talking to customers, auditing existing assets, and writing the brand story before a single mark is drawn. We believe great design only happens when it’s earned.