About the studio
Casa Madera is a small studio in Roma Norte, founded by Diego Madera in 2017. We work with restaurants, hotels, mezcalerías, and lifestyle brands — places where every detail of the experience is part of the design.
Our process always starts on the ground: we eat at the restaurant, sleep at the hotel, talk to the staff. Brand identity follows hospitality, not the other way around.
Services
Selected work
Mezcaleru00eda Tu00eda u2014 Brand & packaging
Casa Polanco u2014 Hotel identity
Sal y Tierra u2014 Restaurant brand
Coyoacu00e1n Coffee u2014 Packaging
Industries
Team
DM
Diego Madera
Founder
ER
Elena Ruiz
Senior Designer
PS
Pablo Soto
Designer
Client reviews
★★★★★
March 2026
They captured the soul of our restaurant in a way our previous agency never did. Menus, signage, packaging u2014 every touchpoint feels intentional.
★★★★★
July 2025
Casa Madera built our hotel brand from scratch. Two years in, guests still photograph the room keys.