North & Co.

Brooklyn, NY · Worldwide Founded 2018 Featured

A small studio building bold, story-driven brand identities for early-stage companies and cultural institutions.

Rating 4.9(42 reviews)
Team size 8 people
Hourly rate $150/hr
Min. project $10,000

About the studio

North & Co. is a Brooklyn-based design studio founded in 2018 by Mara North and a small group of senior designers from agencies like Pentagram and Mucca. We work primarily with early-stage founders, mission-driven brands, and cultural institutions to build identity systems that feel inevitable rather than designed.

Our process is collaborative and research-led. We spend the first weeks of every engagement immersed in the business — talking to customers, auditing existing assets, and writing the brand story before a single mark is drawn. We believe great design only happens when it's earned.

Services

Selected work

Hyle — Brand identity
Maren Coffee — Packaging system
Atlas Press — Editorial design
Field Notes Co — Visual identity

Industries

Team

MN
Mara North
Founder, Creative Director
JL
James Liu
Design Lead
SK
Sarah Kim
Brand Strategist

Client reviews

★★★★★ Daniel R. March 2026

The team translated a vague vision into a brand that feels completely ours. Communication was sharp, deadlines were respected, and the strategy work alone was worth the engagement.

★★★★★ Priya S. January 2026

We have worked with three studios over the past five years and North & Co. has been the most thoughtful partner by a wide margin. They actually push back when something is not right.

★★★★☆ Marcus T. November 2025

Excellent identity work. The website was outsourced to a partner studio which slowed things down a touch, but the final outcome was strong.